To develop a distinct brand identity and supplementary marketing materials for a business inspired by nature.
Refresh is a fictitious salon and spa targeted towards teens. The concept behind Refresh is to create a teen’s place to relax, restore and get refreshed through fruit infused manicures, pedicures, facials and saunas in a vibrant and lively spa environment.
In creating the look and feel behind Refresh, I worked to embrace the reinvigorating qualities of citrus fruits to showcase a fresh, youthful energy. Deliverables include designing a company name, logo and supplementary materials, such as a brochure, stationary and webpage mockups. All images for the brand are FPO and used for academic purposes.