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Choco Loco

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OBJECTIVE

To develop the look and feel of the chocolate brand by creating its logo and supplementary packaging, including wrappers for various flavors of chocolate and a shopping bag.

CLIENT

Choco Loco is a small boutique selling Mexican inspired chocolates and candies.

SOLUTION

My solution for the brand embodies the intricacies of Mexican textiles with energetic patterns and embellished typography, as well as the ornamental fashion of Mexican holidays, such as the Day of the Dead. Mexican celebrations are festive, decorative and playful, which represents the fun, quirky nature of the chocolate boutique and their products.